No. 1 Digital Strategy
Creating a mobile-first website that appeals to the next generation of retirees.
- Research & Discovery
- Customer Intelligence
- Market Exploration
- Competitive Analysis
- Case Studies Development
- Device Responsiveness
- Balsamiq Wireframes
No. 2 Online Enrollment
Potential customers are guided through interactive elements
- Visual Design Collaboration
- Prototyping Wireframes
- Specification Documentation
- Web Image Optimization
- Quality Assurance Testing
No. 3 Accessible Information
Easily convey the information users are looking to find
- Search Engine Optimization
- Accurate Video Content
- Online Video Tours
- Application Enrollment
Primary
#108090
Secondary
#EA682C
Tertiary
#C2E6F4
Typography
Archer, serif, italics, 500
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Gotham, sans-serif, 400
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Deliverables
- Visual Design Assets
- Wireframes [Low-HQ Fidelty]
- Prototype Conceptualization
- Specification Documentation
Collaboration
- Mike Gold
- Lindsey Trella
- Jessica Sturchio
- Michael & Phil St. Jacques
- Special thanks to everyone involved to make this project happen!
Organization
Right at Home
Year
2017
Project Stats
5
Number of leads received
63
Decrease in overall bounce rates
18
Increase in successful form registrations
