No. 1 Digital Strategy

Creating a mobile-first website that appeals to the next generation of retirees.

  • Research & Discovery
  • Customer Intelligence
  • Market Exploration
  • Competitive Analysis
  • Case Studies Development
  • Device Responsiveness
  • Balsamiq Wireframes
No. 2 Online Enrollment

Potential customers are guided through interactive elements

  • Visual Design Collaboration
  • Prototyping Wireframes
  • Specification Documentation
  • Web Image Optimization
  • Quality Assurance Testing
No. 3 Accessible Information

Easily convey the information users are looking to find

  • Search Engine Optimization
  • Accurate Video Content
  • Online Video Tours
  • Application Enrollment

Colors & Material

Primary

#108090

Secondary

#EA682C

Tertiary

#C2E6F4

Typography

Archer, serif, italics, 500

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Gotham, sans-serif, 400

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Deliverables
  • Visual Design Assets
  • Wireframes [Low-HQ Fidelty]
  • Prototype Conceptualization
  • Specification Documentation
Collaboration
  • Mike Gold
  • Lindsey Trella
  • Jessica Sturchio
  • Michael & Phil St. Jacques
  • Special thanks to everyone involved to make this project happen!
Organization
Right at Home
Year

2017

Project Stats

5

Number of leads received

63

Decrease in overall bounce rates

18

Increase in successful form registrations