Item No.

01. Online Media

As the internet becomes more and more prevalent, more companies are beginning to distribute content through internet only means. With the loss of viewers, there is a loss of revenue but not as bad as what would be expected.

Item No.

02. Animate

2D animation figures are created or edited on the computer using 2D bitmap graphics and 2D vector graphics. This includes automated computerized versions of traditional animation techniques, interpolated morphing, onion skinning and interpolated rotoscoping.

Item No.

03. Printmaking

Digital prints refers to images printed using digital printers such as inkjet printers instead of a traditional printing press. Images can be printed to a variety of substrates including paper, cloth, or plastic canvas.

No. 1 Online Media

Visual designs for the campaign's micro site

  • Event Overview
  • Scheduled Agenda
  • Featured Speakers
  • Workshop Sessions
  • Calendar Integration
  • RSVP Attendee Signup
  • Drip Autoresponders
  • SalesForce Integrated
No. 2 Animate

Bring life to the online media in under 200KB!

Capturing photography of NYC from the 48th floor over SoHo can sometimes be a NoNo.  The details of the buildings created a challenge to use this file across different mediums, like emails, as the file size would obliterate deliverability!

Understanding advanced color algorithms to create patterned vector objects to replicate the scene allowed me to lower the data dramatically. I’d manage to deliver the output for all dimensions within the same week, thankfully.

No. 3 Printmaking

Enable sales and networking by making print-ready collateral

Even as we move to a digital age, there’s nothing better than having your brand permanently inked onto the surface of the paper.  More importantly, there’s never a guarantee with events, so to ensure demand generated in the market we created batches of gated bi-folds for prospects to remember the name, color, and offerings through customer case studies and testimonials.

Colors & Material

Primary

#80e5f6

Secondary

#0066cc

Tertiary

#25252b

Typography

Proxima Nova, serif, 900

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Proxima Nova, serif, 400

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Empowering brands with an engaging campaign called LIFT.

Deliverables
  • Visual Design Assets
  • JPEG Photographs
  • Animated GIF [200KB]
  • CMYK Print Files [Bi-fold Gate]
  • Wireframes [Low Fidelty]
Collaboration
  • Christos Xidias
  • Raymond Cheng
  • Andrea Kayal
  • Special thanks to anyone involved to
    make this campaign-event happen!
Organization
Sailthru
Year

2016