Item No.

01. Digital Strategy

Enterprise focus, which considers the broader opportunities and risks digital can create and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising.

Item No.

02. Online Enrollment

A digital strategy is often characterized by the application of new technologies to existing business activity and/or a focus on the enablement of new digital capabilities to their business (such as those created by the Information Age and often as a result of advancements in digital technologies such as computersdatatelecommunicationsInternet, etc.)

Item No.

03. Data Integration

Analytics is the discovery, interpretation, and communication of meaningful patterns in data; and the process of applying those patterns towards effective decision making. In other words, analytics can be understood as the connective tissue between data and effective decision making, within an organization.

No. 1 Digital Strategy

Big clients need huge ideas from our agile small team

  • Research & Discovery
  • Customer Intelligence
  • Market Exploration
  • Competitive Analysis
  • Case Studies Development
  • Device Responsiveness
  • Balsamiq Wireframes
No. 2 Online Enrollment

Molding the ideas into 2D usable interfaces on 3D Devices

  • Visual Design Collaboration
  • Prototyping Wireframes
  • Specification Documentation
  • Web Image Optimization
  • Quality Assurance Testing
No. 3 Data Integrations

Users begin their franchises through the new site but grow their business via data

  • Search Engine Optimization
  • Migrating Processes Online
  • Lead & Email Distribution
  • CRM DB Integrations
  • Application Enrollment

Colors & Material

Primary

#1e3e6e

Secondary

#428bca

Tertiary

#5f6167

Typography

Futura, sans-serif, 400

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Open Sans, sans-serif, 400

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

A fresh cut to restyle America's favorite haircare franchise.

Deliverables
  • Visual Design Assets
  • Wireframes [Low-HQ Fidelty]
  • Prototype Conceptualization
  • Specification Documentation
Collaboration
  • Mike Gold
  • Lindsey Trella
  • Jessica Sturchio
  • Michael & Phil St. Jacques
  • Special thanks to everyone involved to
    make this project happen!
Organization
Supercuts
Year

2017

Project Stats

854

Increase in overall lead registrations

34

Increase in Franchise Applications Completed YTD

439

Increase in New Users Online YTD